THE POWER OF ADVERTISING

Advertising is the wheel of information that revolves around the world. Information and advertising are the only two different things which are still the same thing. Without advertising, which is information; and without information, which is advertising, the world would be a huge expanse of ignorant waste.

From the news reporter from the scene of a homicide to the copywriter in the corner of his office, advertising has become the most powerful tool of knowledge, awareness and imagination. Advertising has become a global economic entity on it's own and every year, billions of dollars are spent to advertise. Advertising has become the soul of the world. From the propaganda of politicians to the grocery seller by the side of the road, advertising has established itself as the world's global culture.

Advertising is news, and that is why manufacturers and sellers spend billions of dollars each year to make people aware of what they have to offer. Producers have long realized that the best distribution and production method alone cannot lead to a rise in the rate of consumption, which would correspond with production. Hence, advertising is used as a universal saviour to increase consumption, distribution and production at lesser cost.

The senses of man are the door to the soul of man. Man is affected by what he sees and hears, by what he smells and feels, and by what he tastes. This is why advertising is used as a powerful tool to influence and manipulate the minds of people, no matter their background, religion, language, race, or economic status. Advertising is like a big global story being told about the same things, but in different ways.

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Advertising is used as a tool to stir up new wants, behaviours and mentalities in the minds of people. It changes the way people view the world in themselves and also view themselves in the world. It shrinkes the thousands of miles that make up the world and turn it into a virtual world, a world without sea, road and air. The death of advertising will be the death of all enterprise, and the powers of advertising will continue to be absolute.

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